More than Marketing: Progress Tracking, Issue Identification, & More
While initially interested in drone technology to “elevate their storytelling,” Darren discovered DroneDeploy’s capabilities were best suited for progress tracking, issue identification, 3D mapping, and the like. “Our key goal was to transition from taking cool footage to providing practical benefits to clients,” Darren stated. Thus, drone data became Calibre’s point of differentiation – they could give customers greater insights into their projects with a higher level of transparency and accountability. Rather than providing clients excel spreadsheets or infrequent verbal updates, they could track their project progress in near real-time, with the clarity of other visualisations applied. Since some projects go on for months or even years, DroneDeploy is an essential trust-building tool.